It’s Can-demonium! The Wild Proliferation of Craft Beer in Cans

Bottles and cans, just clap your hands, just clap your hay-ands.

I imagine when I first saw a can of Oskar Blues beer, my expression was akin to the one my mother made the first and last time I made her listen to Beck. Like, really–you thought I’d like this?

I first came across this can-only Colorado brewery at the 2006 Great American Beer Fest in Boston. Until then, my only contact with canned beer was that one Busch Light I sipped on unhappily for hours at a college party, the stress of being polite rendering me dead sober. Imagine my surprise when I tasted a sample of Ten Fidy, an imperial stout in Oskar Blues’ trademark can, and found it not just equal to the beer samples I’d had poured from bottles, but even better than many.

Now, eleven years after Oskar Blues launched the “Canned Beer Apocalypse,” the rest of the craft beer world is picking up the trend. Cans are IN. Why, you ask? There are numerous checks in the pro-can column; here are a few:

  • Cans are cheaper to make and ship. Aluminum is less expensive than glass and considerably lighter, resulting in lower shipping costs. Also, the cost of creating a label and a bottle separately can be costlier than using pre-printed aluminum. Lastly, glass can break in transit; aluminum doesn’t.
  • Cans keep beer better than glass. They don’t let light in, light being the prime culprit in skunky beer. (Beer in green bottles = bleh.) Also, these aren’t my father’s cans: nowadays aluminum cans are lined so the beer never actually touches it, which eliminates that metallic zing on your tongue. Continue reading