Pokemon GOse & Other Pop Culture Curiosities

GarudaGose

The Phoenix Brewing Co, home away from home

When, in a small town such as mine, there are people outside in the city square at three in the morning, smiling maniacally and following their smartphones around like divining rods, you become curious. Are they on drugs? Is it a cult? Have the proper authorities been notified? But more importantly: what am I missing out on?

I hate know-it-alls as much as the next person, but mostly because I am always the smartest person in the room. I was sort of disgusted that this cultural phenomena snuck up on me. Similarly, one day I was blissfully naive and innocent of the gose style of beer, and the next, it was a nationwide sensation.

In the last few months, the style has popped up in breweries all over the country in that same inexplicable way that everyone knows, suddenly, to roll their jeans up above the ankle. One day I realized the gose style was everywhere and I didn’t even know how to pronounce it. Gauze? Goose? Nope: GO-zuh. It is a German style wheat beer, originating in the Leipzig area. They are traditionally tart and refreshing, so I think we may be related. Continue reading