The building is actually being held together by sticker adhesive, alone.

We visited Sergio’s World Beers on a drippy, dreary day in Louisville, Kentucky. What beer-lover can resist the promise of thousands of bottles of beer available, not to mention a tap list of over forty beers you can walk around with while perusing the goods? Here’s to Sergio for planning out a killer business model — I’m embarrassed to admit exactly how many beer-related items I’ve purchased while under the influence: bottle openers, T-shirts, stickers I’ve never stuck. Hazy memories that aren’t quite worth it.

The man tending bar that afternoon was not Sergio. He was short, heavily-tattooed, and with the long beard that almost made me confuse him for a brewer. Sergio, however, was there in spirit. He was referenced often, a man of impeccable style and exemplary taste who traveled the world eight months a year, all in the name of beer. The customer next to us at the bar pulled two of Sergio’s business cards out of his wallet and handed them to us. “If you ever go to Belgium, go with Sergio,” he said with the seriousness of someone who’s three or four in.  Continue reading →