#whatimdrinkingnow #whatdoyoumeanyoudontcare

I’ve always had a difficult time mustering up a sufficient amount of care for my own hobbies, which is what I call my beer drinking, because hobbyist sounds better than drinker. I don’t spend time posting in beer chat forums, I don’t post #whatimdrinkingnow pics anymore (I bored myself), I rarely drink out of proper glassware, and I don’t spend a lot of money on it. Because after all, it’s just beer.

But I’m a total beer snob. This is the paradox in which we beer appreciators are stuck.

Beer is a beverage celebrated and sold for its relaxing properties. It’s the drink you have when you get home from the office or from the factory; it’s the drink with which you celebrate both special occasions and your slow days off from work. It’s the everyman drink; the drink to chill out with. When some of us turn up our noses at certain beers, pay $18 for a bomber, or go so far as to call beer our hobby, we risk running contrary to the beer drinking ethos.

This is beer(!)

Once you admit that, yes, beer is a hobby — you know a lot about it, you spend time and money on it, you really, really look forward to that seasonal releasing today — you are effectively rendering null the it’s just beer sentiment. Obviously beer is more than just alcohol to you. It’s beer, exclamation point! When you take it a step further and start caring about hop aroma and mouthfeel and shit — well, then you’re the kind of snob that drinking beer is supposed to keep you from becoming. Continue reading →