Women’s Herstory Month: Sexism in Craft Beer

In the waning days of Women’s Herstory Month, let’s talk about why we even need to have a special month all for ourselves. Because women’s magazines. Because wage discrepancies and tube tops. Because being pressured into motherhood without women’s health care coverage and then the public shame of breastfeeding. Because the hyper-sexuality of commercials for anything and “abstinence only” teaching in schools. Because high heels and glass ceilings. Because the way I get touched by men all the time, and it’s supposed to be okay.

old-dominion-double-d-ipaAnd lastly, because craft beer labels! I don’t feel the need to list all the beers with questionable labels. Just Google “sexist beer labels” and be prepared to be embarrassed. So much improbable, gravitationally-challenged cleavage! So many cringingly gross sexual acts alluded to!

Come on, guys! Brewers: the majority of you are youngish white males with creative facial hair who give the distinct impression of being both fairly liberal and just awkward enough to want any chance with a woman you can get. In the same way talking about an ex-girlfriend on a date is a serious faux pas, recommending to me a bottle with a busty blond pin-up is really a turn-off. All that does is remind me of those lecherous old men at truck stops picking up magazines in black plastic. Men who prefer their women plastic, as well. Continue reading