Small is the New Big: Drinking Local

Courtesy The Brewers Association

Courtesy The Brewers Association

The other day I was enjoying a beer on my porch when my neighbor, who lives a luxurious ten feet away, came out of his garage lecturing his friend about the evils of Wal-Mart. His friend, who floated lazily behind him on a skateboard, remained silent. My neighbor went on to say he hadn’t shopped there for years and stopped going to McDonald’s as well, since they were epitomes of capitalist nonsense (I’m paraphrasing). His friend attempted an ollie in the driveway.

His fervor surprised me because it’s not the usual rhetoric I hear spouted in neighborhoods like mine, which is to say, poor ones in central Ohio. It cheered me to hear someone outside my little blue bubble of artist friends who understood what megagiagantoconglamamarts do to the local economy. The word is spreading, my friends. And just as the buy local and eat local movements are gaining ground, so the drink local fad is rapidly becoming not a fad.

Allow me to share some statistics directly from the Brewers Association, a nonprofit trade association that supports small and independent American brewers. They will blow your hops off! In 2013, there were a total of 2,822 breweries in the US. Of those, 2,768 were craft breweries. That’s 98%! Continue reading

Freedom & Unity: All for Beer and Beer for All!

This is how Vermont starts a beer tour

The first Vermonter I met on our week-long stay in the Green Mountains was a red-faced middle-aged man in pajama pants, Birkenstocks with socks, and a lilac LL Bean fleece vest. “All right! Here we go! How you doin’? Great! Let’s go!” he shouted as he clapped his hands and bounded into the convenience store. A toxic cloud of alcohol breathed along behind him. I ducked down in the refrigerated aisle, debating which of the dozen or so Vermont-made beers there to try first.

Vermont does small up big. Next to my home state of Ohio, it’s really a puny place, but they lead the country in breweries per capita. Many of the breweries and brew pubs are small and don’t distribute widely. Big is not always better, and this is something that Vermonters completely understand. Sustainable, local, green, independent business practices are the standard here. These seem to be in the citizenry’s very attitude toward living in the state, which fosters the perfect atmosphere for small breweries.

A Burlington sunset over Lake Champlain

One might argue that this local pride and self confidence stems from the Revolutionary War. Ben and I are staying in the Green Mountains in the northern end of the state, right around where Ethan Allen and the Green Mountain Boys terrorized British authorities and scared surveyors from the land. The sentiment being, as far as I can judge, “The hell you’re going to take my land.” After seeing these hills in an autumn sunset, I can see why you would fight so viciously for them. Continue reading