The Case for Christmas Beer: One Curmudgeon’s Begrudging

Great Lakes Christmas Beer Goggles

Great Lakes Christmas Beer Goggles

I have a well-documented disdain for Christmas beers, winter warmers, and other beers with cutsie holiday-inspired names like Silver Beers and Jingle Beers and Have Yourself a Beery Little Christmas. But around this time of year it is hard to avoid them. They take up half the craft beer cooler at my favorite corner store. The Bollywood music playing in the background adds a certain confusion to the scene, but the store owner certainly knows what brings in money.

Now well into my thirties, I understand that from Thanksgiving to December 25, and perhaps from well before, my life will be invaded by Christmas. The music I hear, the ads I see, the food and drink I buy, the clothes in stores, the shows at theatres, the urges to donate, the urges to buy, the insistence of want, the stupid shit people stick on their heads, cars, children, and pets, even the way people bid me farewell. After all these years, I’ve also come to terms with the fact that I’ll never be okay with it.

I’ll especially not be okay with the replacement of my favorite IPAs and… IPAs with The Nutcracker Wheat and Rudolph the Red Nosed Rainbeer. Because, let’s be honest: this curmudgeonliness has little to do with my personal religious beliefs and everything to do with what I want to drink after a day of playing retail Christmas Elf to dozens of customers, all equally pissed off that they have to spend their hard earned money on siblings they never really liked anyway. And that beer I want to drink is one made of water, grain, yeast, and hops. Please hold the nutmeg. Continue reading